Bespoke
Design and engineering fully tailored to your site. No catalogue, a unique creation for each project.
Turnkey
One team from design to installation and maintenance.
Customer Journey & Storytelling
Upstream analysis of your site, audiences and constraints to shape the experience before any design.
Playable
Our signature approach: inclusive, intergenerational, multi-use spaces with an artistic dimension.
Active Design
Spaces designed to fight sedentary lifestyles and encourage natural movement, for all ages.
Pop-up Play
Pop-up play formats to bring a space to life quickly.
Shopping Centres & Retail Parks
Family experiences that build an emotional bond with your visitors, delivered turnkey.
Airports & Train Stations
Calming spaces for waiting time, built to the strictest safety standards.
Motorway Rest Areas
Play areas shaped around the specific constraints of motorway stops.
Kids Parks & Play Cafés
Indoor play spaces with or without childcare, and cafés that integrate a play area.
Theme Parks
Large-scale outdoor play spaces.
Hospitality
Campsites, resorts and hotels: memorable family experiences that set your offer apart.
Restaurants & Food Courts
Play areas for hotel-restaurants and food courts, designed around the dining hall.
Architects & Landscape Architects
A technical partner for the play package, from design to 2D plans.
Local Authorities
Inclusive, intergenerational urban spaces designed with the Playable approach.
Story-led design, experience-first.
For Bleu & Associés, every play space carries a story: one designed around those who live it, structured through a journey that makes sense, from the very first step to the last.
Understanding people. Shaping experiences.
Kids and family experiences are at the heart of our approach. With more than 20 years spent working closely with children and their families, we have developed a unique understanding of their needs — and strong expertise in designing spaces that genuinely respond to them.
We help you:
Understand the needs, behaviours and expectations of your audiences.
Create a unique story rooted in the identity of the place.
Make informed choices that foster innovation while responding to the real needs of your clients and users.
Understand
Analyse the site, its audiences, uses and constraints.
Explore
Identify trends, references and opportunities.
Define
Establish the experience principles and key touchpoints.
Imagine
Develop storytelling concepts and creative scenarios.
Translate
Provide clear directions for future design phases.
Shaping the family experience
Our expertise can be integrated into a wider design project or commissioned as a standalone consulting mission, with no obligation to entrust us with its implementation. We help family-oriented destinations and venues define a clear, distinctive and actionable experience vision. Curious how it works on the ground? Two destinations, two stories.
A clear direction for your project
Our consulting turns insights into a clear direction for your project. Depending on your needs, we provide the strategic and creative foundations required to align stakeholders, guide future design decisions and create a more relevant experience for families.
A diagnostic and opportunity assessment.
A customer journey and experience vision.
Creative scenarios and development principles.
Design guidelines or a strategic roadmap.
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Understand how we design
The questions our clients and partners ask most — and what makes our approach different.
What is customer journey and storytelling design for a play space?×
It is the consulting step that comes before the project. We analyse your site, your audiences and your constraints, then define the experience families should live there.
The story is rooted in the identity of your place, so the play space feels like it belongs to it.
What do we receive at the end of the process?×
You receive an audience diagnostic, a customer journey, creative scenarios and design guidelines.
Together they form a clear experience direction that your teams, architects and partners can use to brief the project.
When should we start working on the customer journey?×
As early as possible, before the brief is fixed. Decisions about layout, themes and age ranges are much easier to make at this stage.
Starting early also helps you set the right budget and avoid costly changes later.
Can the story build on our brand or existing universe?×
Yes. We work from your brand, your location or an existing universe, and translate it into a coherent family experience.
The aim is an inclusive, intergenerational journey where children and adults both find their place.
Does storytelling help families stay longer on site?×
A play space with a clear story creates an emotional link with the place, and visitors tend to stay longer and come back.
For shopping centres, hotels and visitor attractions, that means a stronger dwell time and a more memorable destination.